First things first. Videos can make web business owners some serious money.
Adding product videos to landing pages can increase conversions by 80%. WPSiteTools has made sure that video works well, regardless of the category of where it is deployed.
Video can also lead directly to sales. Studies show that 74% of users who watched an explanation video about a product subsequently bought it. Start creating now!
If you think about it, video effectiveness is not that surprising. After all, vision is a human's mos dominant sense. Most info transmitted to our brain is visual. So, knowing the pictures boost engagement, image what moving pictures can do for your business.
7 Great Things About Video
1. Video Has Great Returns on Investment (ROI)
To get you excited, 83% of businesses say that video provides a good return on investment. Even though video production isn't the easiest task or the cheapest, it pays off in a big way. Even online video editing tools are constantly improving and getting much more affordable. Even your mobile phone can make pretty decent videos.Better news tells us that your videos don't even have to be flawless. The content is what really matters. The latest research shows that users are mostly commonly put off by videos that don't explain the product or service well enough. Low quality and poor design didn't matter nearly as much. So, it's fair to say that video is like ice cream - when it's bad, it's still pretty darn good.
2. Video and Branding Builds Trust
Branding and trust are the foundations of conversions and sales. The entire concept of content marketing is based on branding and trust which build long-term relationships. Stop selling your customer and provide them interesting and useful information.What is interesting and useful mean? It means you should offer them the advantages and benefits of owning your product or service.
Video does everything. Video content is engages your customers and ignites their emotions. We want influential people in social media to promote our brands. If you are serious about content marketing, you have to be serious about video, too.
Promotional videos can foster trust, as well. Some consumers are still skeptical about buying products and services on the internet, because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of one-on-one approach, which is why 57% of consumers say that videos gave them more confidence to purchase online.
3. Google Loves Videos
Video allows you to increase the time visitors spend on your site. Therefore, longer exposure is building trust, and traffic signals the search engines that your site has good content. Moovly give us whopping statistics: You are 53 times more likely to show up first in Google rankings if you have a video embedded on your website. Since Google owns YouTube, there has been a significant increase in how much video affects your search engine rankings.Make sure you SEO optimize your videos on YouTube. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers a way to take the next step towards your business. Explore the world of interactive videos to encourage action even more.
4. Video Appeals to Mobile Users
Video and mobile devices go hand in hand. Ninety percent of consumers watch videos on their mobile devices. Since Q3 of 2013, mobile video views have increased by more than 233 percent. YouTube reports mobile video consumption rises of 100% every year. Since people like to watch videos on the go, and the number of smartphone users continues to grow, your video audience keeps getting bigger. Here's another little-known fact. There are more than 2000 TV stations in the US. Many of these stations host reality TV and most of the stations are dying for more video. Therefore, your video can become the next greatest hit or a pilot for a new show. We can help you make it happen!Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
5. Video Marketing Can Explain Everything
Are you trying to launch a new product or service? You are best served to create a video to show how it works. Around 98% of users say they watched an explanation video to learn more about a product or service. This is why 45% of businesses that use video marketing said they have an explanation video on their home page. Of those businesses, 83% said that their home page video was effective.
Are you trying to explain a difficult concept or idea? Create animated videos. It's why we provide video and chatbot services for marketing purposes. Animation can bring concepts and ideas that text and live video cannot. Animated videos (chatbots) are a perfect combination of entertainment, novelty, nostalgia, and simplicity...and they work!
6. Video Engages Even the Laziest Buyers
Video is a great tool for teaching, but it's also quite easy to consume. In today's hectic world, we are too busy to take time to read long, product descriptions of dig deep into services. The consumer of today wants to see the product in action. Video marketing can capture a very wide audience, and it works on many levels. Even the laziest ones. Ensure you target not only to the eyes but also to the ears of the potential client. You competitive advantage gets double the power!
7. Video Encourages Social Shares
In the 8th Annual Social Media Marketing Industry Report, Micheal Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016...and they did!
Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (a video centric app for teenagers). Instagram put into place 60-Second Video & Instagram Stories, and Twitter has Periscope. YouTube is the second most popular social network in the world.
However, in a social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it was entertaining. So, create fun, entertaining videos to encourage social shares. Emotions don't exactly produce a ROI, but social shares can increase traffic to your site, and your marketing will take it from there.